Pitch: “Create a brand based around a bold iconic monkey type mascot that can be interweaved with pop culture reference while still maintaining visual identity.”
I love designing mascot brand identities because they combine fun and flexibility with a bold, recognizable icon. Starting with a solid pitch makes it easy to move from initial sketches to a polished final design. My main objectives were to create a mascot simple enough for any print environment and one that radiates a welcoming, positive vibe. For a family-owned print shop committed to excellent products and a great customer experience, it was crucial that the mascot reflected the same friendly and upbeat attitude.
In addition to a strong mascot, having multiple brand assets is crucial for building a powerful identity. Flexible assets, such as varied logo formats, color palettes, and typography, allow for consistent yet adaptable branding across different platforms and materials. This versatility ensures that the brand maintains its integrity and recognizability whether it’s on a business card, a website, or promotional merchandise. By strategically using these assets, a brand can create a cohesive and dynamic presence that resonates with its audience and reinforces its identity in diverse contexts.