Threadbare Hard Cider Can Designs

Packaging Design

Pitch: “Capture the essence of our classic bottled hard ciders but in an affordable eye catching can.”

Threadbare Hard Cider have been pumping out award winning craft hard cider for a few years now. I have been fortunate enough to be along for 2 years of the journey where I created many labels for these classic bottles. When it came time to transition into a more affordable packaging to reach a larger audience I was more then excited for the opportunity.

Nature-inspired motifs will weave through the design, paying homage to the cider’s roots and local ingredients. This redesign wasn’t just about aesthetics – it was about creating a sensory experience that amplified Threadbare’s presence in the Western Pennsylvania cider market, enticing both loyal customers and newcomers alike.

The goal was to invigorate the brand’s visual identity, infusing it with contemporary elements while retaining its essence. Picture sleek, minimalist designs adorned with bold, vibrant colors that pop off the shelf, instantly drawing consumers in. Illustration combined with a clear layout design played a pivotal role, striking the perfect balance between modernity and legibility, ensuring that the product would be both visually striking but also legible.

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